Certificate Course in Brand Management, Digital Marketing and Event Management
Requirements:
For students after O/L’s
Description:
Certificate Course in Brand Management, Digital Marketing, and Event Management is designed for students seeking to understand and excel in the dynamic fields of marketing, branding, and event coordination. This comprehensive course provides essential skills in marketing management, from building and managing brands to digital entrepreneurship, preparing students for successful careers in these high-demand industries.
Students will gain foundational knowledge in event management, including planning, selecting venues, budgeting, and marketing events. The course also covers digital marketing strategies, including social media marketing, search engine optimization, and content marketing, alongside the evolution of e-commerce and e-business.
A focus on brand management will teach students how to design compelling brands, measure brand performance, and understand consumer behavior. The course also explores the latest trends in digital marketing, such as big data, artificial intelligence, and digital copyrights.
By the end of the course, students will be equipped with practical skills in brand management, digital marketing, and event planning, along with a solid understanding of the marketing environment, helping them pursue careers in marketing, event management, and digital business. This course is an ideal foundation for students after their O/Ls looking to enter the fast-paced world of marketing and event management.
Course Structure and Modules
Introduction to Marketing Management Function and Modern Marketing Landscape with Marketing Management Process
Introduction to Event Management , Event Planning, Selecting Event Venues and Sites
Introduction and Evolution of Digital Marketing
Introduction to Branding and Designing Compelling Brands
Digital Content Marketing and Social Media Marketing
Preparing Event Budgets and Event Marketing
Understanding Marketing Environment & Marketing Research
E commerce and E business
Monitoring Event Registrations & Work Operations
Measuring Brand Performance (Brand Audit with Case Study)
Understanding Consumer Buying Behavior
Global Branding & New Trends in Branding
Building and Managing Brand Equity
Designing 4Ps & 7Ps
Digital Entrepreneurship
New Trends in Digital Marketing – Introduction to Big Data and Artificial Intelligence in Digital Marketing
Search Engine Marketing and Search Engine Optimization, Social Listening and Digital Research
Website Planning and Web Analytics for Marketing
Digital Copyrights and Legal Framework in Marketing
Lead and Manage People in Events and Future Careers in Marketing
Programme Fees
Current Fee Structure
Course Fee: LKR 40,000/= + Registration Fee: LKR 2,000/=
*Subject to change without prior notice. Conditions apply.
Address : No: 120/5, Wijerama (Vidya) Mawatha, Colombo 07, Sri Lanka.
Phone : 117 321 000
Email : programes@nibm.lk
Website : https://www.nibm.lk
Available:
NIBM
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Stream: Tourism & Hospitality
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Level: Certificates & Trainings