Advanced Certificate Course in Digital Entrepreneurship
Requirements:
Successfully completed the G.C.E Ordinary Level Examination or an equivalent qualification.
Description:
Advanced Certificate Course in Digital Entrepreneurship is designed for aspiring entrepreneurs and individuals eager to launch and scale their digital businesses. This course provides a comprehensive understanding of the core principles of digital entrepreneurship, covering everything from developing business ideas to financing, marketing, and managing start-ups in the digital space.
Students will explore the foundations of entrepreneurship in the digital age, learn how to identify and validate business ideas, and develop essential skills to incubate and accelerate start-ups. The course emphasizes creating effective business plans, selecting the right business models, and understanding the legal and financial aspects crucial for digital ventures.
Marketing and branding strategies tailored for digital start-ups are covered in detail, including digital marketing, social media analytics, and content development.
By the end of the course, students will have the knowledge and practical skills to launch a digital start-up, implement business strategies, and drive growth using digital tools and resources, preparing them for successful careers in the fast-evolving digital economy.
Course Structure and Modules
Foundations of Digital Entrepreneurship
Understanding entrepreneurship
The new digital entrepreneur
Entrepreneurial ethics in the digital age
Developing the right entrepreneurship foundation
Finding a good digital business idea
Incubating & Accelerating Digital Start-ups
Validating the digital business idea
Determining the right business model
Legal compliances for digital start-ups
IP protection for digital start-ups
Developing an effective business plan
Planning & Strategizing Digital Start-ups
Analyzing the business environment
Creating the vision, mission, values & objectives
Preparing & action plan using available resources
Implementing, monitoring & feedback of plans
Financing & Accounting for Digital Start-ups
Understanding debt & equity for digital start-ups
Sources of financing for digital start-ups
Tracking income & expenses for digital start-ups
Banking & financial services for digital start-ups
Marketing & Branding for Digital Start-ups
Digital marketing for digital start-ups
Understanding the digital consumer
Exploring digital branding strategies
Exploring digital advertising strategies
Resourcing & Talent Retention for Digital Start-ups
Resourcing the right talent for digital start-ups
Retaining the right talent for digital start-ups
Basic HR documentation for digital start-ups
Best HR practices for digital start-ups
Content Development for Digital Start-ups
Layouts & graphic design principles
Colour psychology & typography
Basic Camera shots
Video ad basics
Developing Product Pages for Digital Start-ups
Exploring a product page
Creating e-commerce product videos
Creating e-commerce product images
Using Social Media Analytics & Monetization for Digital Start-ups
Using social media analytics
Installing & using Google Analytics for a website
Facebook monetization
Address : No: 120/5, Wijerama (Vidya) Mawatha, Colombo 07, Sri Lanka.
Phone : 117 321 000
Email : programes@nibm.lk
Website : https://www.nibm.lk
Available:
NIBM
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Stream: Teaching & Education
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Level: Certificates & Trainings