Advanced Certificate Course in Digital Marketing and Brand Management
Requirements:
Successfully completed a certificate programme specialized in Digital Marketing Graphic
Minimum 2 passes at G.C.E A/L in any stream
Passed G.C.E O/L with 5 credits including credits for Mathematics or ICT and English
OR
Passed G.C.E O/L with minimum 1-year relevant Industry experience
Design /Video production/Animation
Description:
Advanced Certificate Course in Digital Marketing and Brand Management is designed to equip students with cutting-edge knowledge and practical skills in the dynamic fields of brand management and digital marketing. This course covers essential marketing functions, brand strategy development, and advanced branding techniques, helping students understand how to craft, manage, and grow brands in today’s competitive market.
Students will learn about consumer buying behavior, brand audits, and the principles of building brand equity, along with strategies for effective brand communication. The course also delves into modern digital marketing strategies, such as social media marketing, SEO, Google Ads, email marketing, and content creation. Students will explore the role of AI, Big Data, and personalization in shaping marketing campaigns.
Practical applications are emphasized throughout the course, with exposure to real-world scenarios like programmatic advertising, e-commerce, and the future of digital marketing in the Metaverse. Guest lecturers will provide insights into the latest trends in brand management.
This course is ideal for students looking to advance their careers in digital marketing, brand management, and e-commerce, providing the expertise needed to succeed in an ever-evolving digital landscape.
Course Structure and Modules
Marketing Landscape (Role, Tasks and Functions)
Buying Behavior and Psychology
Introduction to Brand Strategy
Crafting a Brand Strategy (STP)
Developing a Strong Brand Strategy (Brand meaning & Identity)
Building Brand Equity
Conducting a Brand Audit
Planning for Brand Extensions
Designing a Brand Communication Strategy
Guest Lecturer on Latest Development in Brand Management
Dealing with Competition
Global Branding
Principles of Digital Marketing
Planning Process in Digital Mediums
Social Media Marketing
Content and Video Marketing
Search Engine Optimization
Google Ads – Display, Paid Search and Video
Email Marketing
Digital Copyrights and Legal Background
Advanced Programmatic Advertising
Modern Themes in Digital Platforms
Digital Marketing in Practical Applications
Artificial Intelligence and Big Data usage in Digital Marketing
Personal Branding
Fine-tuning the image of your brand
Ethical branding and Social Responsibilities of a brand Manager
Final Presentation and Evaluation
E commerce, Payment Gateway management and Digital Marketing
Metaverse and Future Applications with Virtual Reality
Conversational Marketing and Chatbots.
Introduction to Personalization with AI,Machine learning and Big Data
Programme Fees
Current Fee Structure
Course Fee: LKR 75,000/= + Registration Fee: LKR 2,000/=
*Subject to change without prior notice. Conditions apply.
Address : No: 120/5, Wijerama (Vidya) Mawatha, Colombo 07, Sri Lanka.
Phone : 117 321 000
Email : programes@nibm.lk
Website : https://www.nibm.lk
Available:
NIBM
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Stream: Business
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Level: Certificates & Trainings