Advanced Diploma in Digital Marketing and Brand Management
Requirements:
Candidates those who have passed the GCE (A/L) with two years of working experience
Candidates those who have passed the GCE (O/L) with five years of working experience
Candidates those who have successfully completed the Certificate in Marketing Management.
Description:
The Advanced Diploma in Digital Marketing and Brand Management is a comprehensive program designed to equip students with the knowledge and skills needed to excel in the dynamic field of digital marketing and brand management. The course covers a wide range of topics, starting with the fundamentals of marketing concepts, consumer behavior, and business branding, allowing students to understand the core principles of marketing strategy.
Students will gain expertise in designing for digital media, digital and social media marketing, and brand management, learning how to build, manage, and grow successful brands in today’s competitive marketplace. The program also focuses on creating effective marketing communication strategies, event planning, and marketing, and understanding the importance of market research and web analytics to measure campaign success.
The course incorporates business and intellectual property law, ensuring that students are aware of legal considerations in branding and marketing. An independent study component further enhances practical learning, allowing students to explore specific areas of interest in digital marketing and brand management.
By the end of the program, students will be prepared to take on leadership roles in marketing and brand management, with the skills to drive brand growth, leverage digital platforms, and apply data-driven strategies for business success.
Course Structure and Modules
Marketing Concepts
Introduction to Business Branding
Designing for Digital Media
Consumer & Organizational Buying Behavior
Digital & Social Media Marketing
Brand Management
Designing a Brand Building Marketing Communication Strategy
Event Planning, Marketing & Management
Market Research & Web Analytics
Business & Intellectual Property Law
Independent Study
Programme Fees
Current Fee Structure
Full Time Path:
Course Fee: LKR 350,000/= + Registration Fee: LKR 5,000/=
Part Time Path:
Course Fee: LKR 250,000/= + Registration Fee: LKR 5,000/=
*Subject to change without prior notice. Conditions apply.
Address : No: 120/5, Wijerama (Vidya) Mawatha, Colombo 07, Sri Lanka.
Phone : 117 321 000
Email : programes@nibm.lk
Website : https://www.nibm.lk
Available:
NIBM