BSc (Hons) in Digital Marketing
Requirements:
Entry Requirements
For entry into Year 1: Advanced Diploma in Digital Marketing & Brand Management
Completion of G.C.E A/Ls or equivalent foundation programs.
OR
Applicants who have successfully completed SLQF Level 3 or NVQ Level 5 are also eligible.
AND
Proficiency in English is required as the medium of instruction is English.
For entry into Year 2: Higher Diploma in Digital Marketing & Brand Management
Completion of the Advanced Diploma in Digital Marketing & Brand Management or an equivalent qualification.
For entry into Year 3: BSc (Hons) in Digital Marketing
Completion of a Higher National Diploma (HND) or equivalent qualification in digital marketing, marketing, or a related field.
Description:
Step into the future of marketing with Sri Lanka’s best and leading degree in Digital Marketing - BSc (Hons) in Digital Marketing. Offered by Coventry University London in collaboration with the prestigious NIBM School of Business, this program is designed to equip you with the skills, knowledge, and creativity needed to thrive in today’s digital economy. Whether you dream of becoming a brand leader, digital entrepreneur, or top-tier digital marketer, this degree sets you on the path to success in the ever-growing global digital landscape.
Course Structure and Modules
Year 01: Advanced Diploma in Digital Marketing & Brand Management
Consumer & Organizational Buying Behavior
Digital & Social Media Marketing
Branding in the New Era
Designing for Digital Media
Event Planning, Marketing & Management
Market Research & Web Analytics
Business & Intellectual Property Law
Independent Study
Year 02: Higher Diploma in Digital Marketing & Brand Management
Global Marketing & Branding Strategy
Managing People & Finance for Marketing
Digital Platform Strategy
Artificial Intelligence in Digital Marketing
E-commerce & E-supply Chain Management
Advanced Brand Management
Digital Entrepreneurship
Business Project & Industrial Training
Year 03: BSc (Hons) Digital Marketing
Digital Marketing Strategy
Digital Customer Experience
Digital Media Platforms and Practices
Global Marketing Communications Strategy
Creativity and Brand Storytelling
Digital Marketing Consulting Project
Programme Fees
Current Fee Structure
Current Fee Structure:
Full Time:
Year 01 – Advanced Diploma in Digital Marketing and Brand Management Course Fee: LKR 300,000/= + Registration Fee: LKR 5,000/=
Year 02 – Higher National Diploma in Digital Marketing and Brand Management Course Fee: LKR 400,000/= + Registration Fee: LKR 5,000/=
Part Time:
Year 01 – Advanced Diploma in Digital Marketing and Brand Management Course Fee: LKR 250,000/= + Registration Fee: LKR 5,000/=
Year 02 – Higher National Diploma in Digital Marketing and Brand Management Course Fee: LKR 400,000/= + Registration Fee: LKR 5,000/=
Year 03 – BSc (Hons) Digital Marketing Course Fee: LKR 850,000/= + Registration Fee: LKR 8,000/=
*Subject to change without prior notice. Conditions apply.
Career Opportunities
Graduates of the BSc (Hons) in Digital Marketing are in high demand across various industries. As businesses worldwide continue to prioritize their digital presence, the skills you gain from this program will make you a valuable asset to employers everywhere. Here are some of the most exciting career paths open to you:
Digital Marketing Manager: Take charge of digital campaigns, manage marketing teams, and develop strategies that drive brand success.
Brand Manager: Build and manage a brand’s reputation, ensuring consistency and strong positioning across all digital platforms.
Social Media Strategist: Lead social media campaigns and create engaging content that boosts brand visibility and engagement.
SEO Specialist: Optimize websites to rank higher on search engines, driving traffic and improving brand visibility.
Content Marketing Manager: Craft powerful content strategies that connect with consumers and drive conversions.
Digital Entrepreneur: Use the skills you’ve gained to launch your own digital business, harnessing digital platforms, AI, and big data.
e-Commerce Manager: Oversee online sales platforms, optimize digital shopping experiences, and drive growth for e-commerce businesses.
Address : No: 120/5, Wijerama (Vidya) Mawatha, Colombo 07, Sri Lanka.
Phone : 117 321 000
Email : programes@nibm.lk
Website : https://www.nibm.lk
Available:
NIBM
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Stream: Business
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Level: Honours Bachelor Degree