BBM (Hons) in Marketing Management
Requirements:
General intake
Three (3) Simple passes (S) or above in any stream in one and the same sitting at the GCE A/L (Advanced Level) Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification.
Description:
The Bachelor of Business Management Hons. The degree in Marketing offered by SLTC has been designed for those who aspire to become professional global marketers and are interested in progressing into a career in strategic marketing management, market research, product development, brand management, integrated marketing communications and retailing.
Marketing is considered the heart and soul of commercial activity. Due to its importance to the world of business, the basic objective of our degree programme is to develop superior marketing professionals, equipped with creativity and up-to-date thinking. This will help our students develop the necessary skills and competencies that will enable them to work in any modern industry. The SLTC marketing management degree focuses on producing top marketing professionals with a flair for creativity.
As a result, BBM Hons in Marketing provides a solid foundation in the discipline and encompasses the subjects of marketing communication planning, strategy, emerging technologies, progressive marketing tools, the latest trends and effective communication skills necessary to successfully market a brand, service, or product. Delivered by a faculty equipped with extensive experience in the local and global industries and academia, this programme is expected to broaden minds and help students develop the right skills and attitudes to succeed as future marketers.
Upon graduation, our students will be qualified to begin their careers as marketers in a multitude of fields including retailing, advertising, branding, consulting, marketing research, and international business. During the third year, SLTC marketing undergraduates undergo a mandatory period of industry training which provides them with valuable exposure to the profession, before their graduation.
This programme
IS FOR INDIVIDUALS WHO ARE…
Creative, strategic thinkers with great leadership qualities and a keen interest in the discipline and are gifted communicators
Set to become entrepreneurs or business owners
Wanting to advance their careers specialising in marketing and related functions
LOOKING FOR…
A globally recognised undergraduate degree
Opportunities to work closely with the industry
An innovative learning process that allows students to apply theory into practice
Global internship opportunities
Engage in groundbreaking research at the forefront of the discipline
TO BECOME
Highly skilled professionals with academically sharpened real-world expertise in the discipline with a versatile skill set
Eligible for advanced career placements in diverse industries anywhere in the world
RECOGNITION
RECOGNISED BY THE UGC
This degree has been recognised by the University Grants Commission (UGC)
MEMBER OF ACU
SLTC Research University is a member of the Association of Commonwealth Universities
MEMBER OF AACSB
The Faculty of Business Management at SLTC Research University is a member of The Association to Advance Collegiate Schools of Business
Address : Ingiriya Road, Padukka
Phone : 112100500
Email : info@sltc.ac.lk
Website : https://sltc.ac.lk/
Available:
SLTC Research University
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Stream: Business
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Level: Honours Bachelor Degree