Professional Certificate in Search Engine Optimization SEO
Requirements:
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Description:
Why Search Engine Optimization?
In a digital landscape dominated by search engines, SEO is the key to ensuring your content is not just seen but also valued. Join us to explore the strategies and techniques that will catapult your website to the top of search engine results, driving organic traffic and boosting your online success.
The program is designed to equip participants with the knowledge, skills, and practical experience needed to excel in the dynamic field of SEO. Participants will learn the principles and best practices of SEO, explore various strategies and tools, and gain hands-on experience to drive organic traffic and improve website performance.
Course Details
The growing demand for SEO expertise opens doors to diverse career options, ranging from specialists and content marketers to consultants. SEO professionals can seize global opportunities, collaborating with international clients and engaging in entrepreneurial ventures like freelancing and consultancy. Continuous learning is crucial in this dynamic field, where evolving search engine algorithms require adaptability. Navigating the changing landscape ensures sustained success in enhancing online visibility and contributing to effective digital strategies.
Course Outline
week 1: SEO Course Introduction
week 2: Keyword Research and Optimization on-Page Optimization Techniques
week 3: Off-Page Optimization Techniques
week 4: Search Console/Webmaster Skills
week 5: Google Updates and Algorithm
week 6: Avoid Negative SEO
Learning Outcomes
• A framework approach to SEO
• Technical SEO
• Content SEO
• Link building
• Evaluate and improve your website SEO
• Enhance your website online presence with a comprehensive backlink-building strategy, boosting its visibility on the search engine results page.
• Harness the power of keyword research and reporting insights to elevate your search performance effectively.
To Whom?
· SEO beginners
· Digital marketers
· Bloggers
· Copywriters
· Business owners
· Marketing team leaders
Method Of Delivery
Option 1: Instructor-led In classroom training
Option 2: Distance learning facility
Contact Us
For further details, please contact
IIT Professional Development Unit
076 157 7886 | pdu@iit.ac.lk
Address : 57, Ramakrishna Road, Colombo 06, Sri Lanka.
Phone : 766760760
Email : info@iit.ac.lk
Website : https://www.iit.ac.lk
Available:
Informatics Institute of Technology
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Stream: Vendors Certifications
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Level: Professional Certifications